Compare and Contrast

Remember this one from high school? When you compared and/or contrasted everything from novels to nations. In the business community, you can create a powerful and convincing document by comparing and contrasting products, services, employees, and opinions either line by line, paragraph by paragraph, or page by page.You can compare from two to four or even five points. Don’t worry about allotting equal space to each; just include credible, indepth information.Use for

Transitions include

The following letter to the editor of a large city newspaper is a classic example of contrasting points. Here, the transitions focus on the truth — or lack of truth — in the previous point:

In your June 19 article you stated that our nightclub has a policy prohibiting women from walking through our doors. This is perfectly untrue. Rather, we welcome women and frequently have “girls’ night out,” a woman-only event with live bands and free admission. You also wrongly stated that we use scare tactics such as hostile looks or suggestive comments to keep women away. In fact, we have instructed all our doormen to escort women to and from their cars so they’ll feel especially comfortable spending an evening here. Finally, you stated that we prohibit women from executive positions within the corporation. Again, untrue! Our president is a woman!