Problem and Solution

As the old adage goes, the proof is in the pudding. And a problem-solution structure is the richest, most reassuring type of pudding anywhere. With this order, you’re doing more than making promises about your wonderful product, service, or employee — you’re giving evidence of your success. And, problem-solution structures are anecdotal — always a plus in any type of business writing.Use for

Transitions include

This client’s information sheet opens by establishing tension, which the next paragraph resolves:

Problem: A wave of cars waited 20 minutes to leave an urban parking garage at rush hour every day. How, the owners asked, could they move traffic faster without changing the physical layout of the garage?

Solution: We set up a station on the ground floor so drivers can pay their fees before getting in their cars.

Problem: A business community suffered from limited parking. Worse, the students at a nearby college were taking up most of the spaces in front of stores. The college didn’t have room for another parking lot. The business community was fed up. How could they end the friction?

Solution: We arranged for public transportation to shuttle students to campus from a parking lot across town.

This piece then explained that the company found such fast and feasible solutions thanks to its well-educated staff and dynamic group approach to every problem.