Buy an essay on Toyota’s strategy

Toyota company nowadays is known for being the largest automaker in the world. Toyota also has invented and successfully uses different strategies and concepts of management, which made the company successful and throughout the world.
For decades Toyota has been one of the most admired companies in the world. They were able to turn their image in the 1960’s and 70’s from cheap Japanese import to the car of choice for millions of consumer’s world-wide. What strategy (or combination of strategies) did Toyota use to make the company into the powerhouse we know today?
Thus, 1960-s was the time when the factories Toyota underwent a serious upgrade, when the company introduced the principles of “kaizen”. In general, kaizen is in some sense a philosophy designed for continuous incremental improvements, so that kaizen is based on the principle of continuous improvement. By the beginning of the 60-ies, the concept had already been implemented in all factories of Toyota. (ToyoLand 2010)
This strategy is very correct for any company, but especially for the automotive, as time and progress does not stand still. Today Toyota is the largest car manufacturer in the world, but the main thing is that the company remains true to the principle of Kaizen, and continues to improve.
If to consider Toyota strategy, we need to draw on Porter’s four generic strategies. According to Porter, company’s strengths should fall in one of 2 categories: differentiation and law costs. And according to these strength company can choose 4 general strategies: cost leadership strategy and differentiation strategy for industry, and low cost focus strategy or differentiation focus strategy for market segment.
Lets take a closer look at marketing strategy of Toyota, which was able to conquer the international markets, having achieved considerable success in competition with well-known German company Volkswagen. For that purpose Toyota had taken all measures to prevent the promotion of production of Volkswagen in the U.S. market, although it was a time when the German cars were apart from the competition. So Japanese experts were conducting a thorough investigation of the causes of high competitiveness of the German car and aimed to create a car, superior that competitor’s.
Toyota followed a flexible and reasonable policy to ensure the introduction of this car in the world market. For example, on the initiative of Toyota, one of the American Marketing Agencies conducted a survey among drivers, identifying their
claims against the German cars. Summarizing the deficiencies noted in particularly the lack of heating the interior of cars in the winter time, Toyota immediately started refitting its cars. In result they made a car that was not worse than Volkswagen , but for some indicators, such as price, was even superior. This strategy made Toyota a leader in competing with Volkswagen.