- 11/02/2013
- Posted by: essay
- Category: Free essays
Designing a web site for Archibald’s Downline it would be essential to note that the company is a home-based business specializing in cosmetics, which has thirty recruits, who sell cosmetics, and part of the sales are credited to the company. The company wants to communicate new products and specials, and it wants to recruit commissions online. According to the desired effect the suitable feature for Archibald’s Downline is expert system, which would be the core feature of the web site of the company. User friendly interface would help to attract clients and suitable questionnaires that would help the users to define their skin type and provide the suitable complex solution for the skin care, make up and many other ideas for creating an image with the help of Archibald’s Downline cosmetics solutions. The well planned questionnaires would be one of the core ideas within these expert systems and the online consultants would answer the questions of the potential clients if there are any. As the company would like to attract online customers it would be suitable to develop online shop, with contemporary payment systems, which let the users to buy the products by the Archibald’s Downline. The core idea of this questionnaire and expert system is to attract the clients, which show Archibald’s Downline interest in their clients’ health. Such additional feature as expert systems accompanies with online consulting in the online shop would make the clients more confident in the reliability of the company’s products and would be very effective part of the marketing strategy and realization of company’s cosmetic production. It goes without saying that it would raise the interest of the target group to the company.
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Reference List
Sheela S. (July 01, 2009).Advertising and Sales Promotion. Article Base
B. Baesens, G. Verstraeten ey al (2004). Purchase Modelling in Direct Marketing”, European Journal of Operational Research, 138 (1), 191-211.
Walker, Adrian et al. (1990). Knowledge Systems and Prolog. Addison-Wesley.
Darlington, Keith (2000). The Essence of Expert Systems. Pearson Education
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