- 11/11/2012
- Posted by: essay
- Category: Business writing
Whenever possible, use this structure. It’s easy for readers to follow. And it’s easy to create, since it uses a clear, recognizable time sequence.Use for
Reports | |
Announcements for training sessions and events | |
Brochures publicizing events | |
Employee evaluations | |
Newsletter articles |
Transitions include
First, then, next . . . | |
Hours — 10:00, 11:00, 12:00 . . . | |
Days — Monday, Tuesday, Friday . . . | |
General time — This afternoon, by evening, the next day . . . |
In this selection from a training manual announcing a course on public speaking, notice how naturally the transitions fall:
In the first two hours of this day-long seminar, you’ll learn the ABC’s of addressing audiences from the boardroom to the auditorium. In the second two-hour segment, you’ll get valuable insights into what works and what doesn’t work by watching and discussing film clips of well-known speakers, including Winston Churchill and Bill Clinton. After a complimentary lunch in the Chelsea Conference Room, you’ll make a five-minute presentation, which you’ll observe on video and discuss with a speech coach in the last hour of the afternoon.
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