Equal Importance

Here’s another easy one, perfect for almost every kind of document and a cinch with bullets. Use this order when points are equally interesting and important.Warning : When writing brochures, newsletters, and other documents with numerous sections, be careful not to overdose on this order. Since the transitions are pretty bland, you’ll risk boring readers. A special hazard with bullets: more dots than a connect-the-dots puzzle.Use for

Transitions include

The following section is from a coffee-shop chain’s information sheet:

So our customers can appreciate every drop, Coffees International, Inc., does more than sell them coffee — we teach them about the coffee-making processes. Our programs include:

	Free coffee tastings with samples from Kenya, India, Costa Rica, and other countries
	Coffee-roasting demonstrations
	Films showing coffee bean harvests
	Demonstrations of the clecaffeinating process
	Special discounts on our grinders, filters, and other coffee paraphernalia