Least to Most Important

This order is deceiving. After all, you never want to begin a piece with a boring or unimpressive point. Yet you may have a list chock full of interesting points with only slight degrees of greater importance. This is the perfect time to build suspense, moving the reader from an important point to a more important point to the most important point . . . much as a good story builds suspense into its plot. And while you may not get oohs and ahs from your readers, you increase the chances they will read from first line to last.Use for

Transitions include

Look at this section from a sales brochure:

Pure Water, Inc., has installed our special filter into over 60,000 kitchen sinks across the country, making families’ tap water  Cleaner and fresher tasting. Even more important, we’ve installed our special Main Source Filtering System directly into thousands of water tanks to ensure that every drop, in bathroom sinks, showers, and even outdoor hoses, is as fresh and healthy as possible. Most important, though, our customers automatically join our Fresh Water Follow-up Plan to ensure that their water maintains this superior quality for five years.