Most to Least Important

This is the most common order for virtually any document. Simply determine which points are the most intriguing and place them first. Save the less important points for later. That way, you stand a better chance of getting the impatient reader to absorb the essence of your message.Warning : Never tell your readers that you’re presenting the most important information first. If you do, why would they continue reading?Use for

Transitions include

Look at this section from a security company’s newsletter article:

While you’re on vacation, avoid being prey to burglars. Lock all your doors and windows — including the ones in your basement and other easy-to-forget places. Also, arrange for a neighbor to pick up your mail and newspapers so your house looks occupied. Finally, keep a radio or even a television going. This may fool or intimidate many criminals.